Creativity is the willingness to go beyond the norm 

Model: Kyra Earley

After Effects: I.Costa

Balance - visual equilibrium

1. Symmetrical Balance 
2. Asymmetrical Balance
3. Radial Balance

Proportion -  size and scale of the elements in a design,  relationship between objects

Rhythm is created by Repetition of forms or elements in artwork   

Emphasis - the focal point

Unity -  the idea of organisation of all elements, completeness